Demand Analytics & Strategic Planning Solution

A system for monitoring and analysis of agricultural data integrated with the company’s internal data sources which aimed at building a development strategy on the global market.

For Whom

The solution helps marketers, analysts, experts in strategic planning, sales teams, and economists to analyze the situation on global markets, find promising niches for development, prepare analytical materials; and top management to make effective and market-oriented strategic decisions.

Business Tasks Coverage

The solution provides the users with an analytical toolkit to monitor status and dynamics of target markets, benchmark against competitors, estimate development scenarios, integrate and aggregate all relevant economic marketing data into a single-structure information system.

Macroeconomic Analysis

The analysis of global and national macroeconomic indicators (i.e. general economic indicators, demographical, financial, employment and urbanization indicators), as well as search for and monitoring of opportunities and risks identified thanks to the analysis of external environment factors help define market trends and their influence on the company’s strategy.

Market Analytics & Insights

The fastest-growing markets and attractive market niches can be identified using the analysis of statistical data in the field of agriculture concerning production, consumption, trade streams and price dynamics. In addition to that, markets can be segmented by product and geographical position.

Competitors’ Analytics and Benchmarking

A complex analysis of your competitors and large companies’ market share and being able to benchmark your indicators against those of your competitors allows you to assess market concentration, gauge your company’s competitive position on the market and discover the sources of competitive advantages.

Forecasts & Modelling

What increases the credibility and accuracy of market development scenarios is being able to access forecasts published by reputable data providers, to compare the quality of data sources in terms of the accuracy of their forecasts, to form consensus forecasts on key indicators and to build your own models by integrating popular external software packages.

Advantages and Capabilities

The intuitive interface, advanced data management, and analysis technologies take care of providing high-quality data, prompt results, and long-term benefits.

Functionality

The solution covers all stages of working with macroeconomic and industry statistics, from collecting, reconciling and harmonizing data to multi-level analytics, reporting and exporting research results, providing top management with relevant market information for making data-driven decisions.

How to Use Data to Make Market-Oriented Decisions?

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